Benefits: 401k Matching/Retirement Savings, Dental Insurance, Health Insurance, Vision Insurance, Paid Holidays, Paid Vacation
As the Social Media Marketing Manager for our travel & hospialtiy clinet, you will play a critical role in managing the social media channels. There are three key components of your role:
- manage our paid and organic social channels, maximizing our efficiency by optimizing campaigns and running experiments, and managing user feedback,
- manage our social influencer campaigns
- identify new marketing channels where we can expand our reach efficiently.
Your responsibilities include driving the strategy, development, enhancement, and execution of social media marketing programs and campaigns across multiple channels.
You will be responsible for end-to-end delivery, from strategy development to capturing business requirements, to planning, delivery, media buying and campaign execution. You will collaborate closely with key stakeholders across Supply, Engineering, Legal and Creative to bring to life great marketing campaigns.
The ideal candidate will have a combination of strong marketing experience, project management, social media and influencer campaign execution skills.
In this role, you will be managing external agency partners.
Responsibilities
- Develop global marketing plans for greatest business and brand impact, in accordance with consumer understanding, seasonality, maximized organic media, community engagement, and brand health metrics.
- Collaborate across functions and markets, to develop highly effective, creatively excellent social media marketing campaigns.
- Execute campaign buys and optimizations across multiple platforms, including Facebook/Instagram, TikTok, Snap, Youtube, etc.
- Partner closely with internal creative team and external partners to foster a collaboration that delivers high quality, impactful creative work
- Manage analytics and reporting for social media marketing activities, working closely with internal marketing, FP&A and marketing analytic teams.
- Manage and track social media marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.
- Work with finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations
Qualifications
- 10+ years of relevant work experience at a start-up, agency or client-side social media marketing org, with preference in the consumer internet space of travel, design, technology, or lifestyle.
- Significant experience working closely with product, creative, growth marketing, and data analytics functions.
- Deep experience delivering social media marketing campaigns supported by brand, comms, media, and data strategy.
- A passion for creative excellence and craft in storytelling through social media.
- Appetite for a fast-paced, collaborative environment and desire to constantly reassess and make the work better.
- Excellent written and oral communication, a keen visual sense, attention to detail, and ability to simplify is key.